Thai Business District Federation (TBDF) eyes top spot by 2012
The president of Thai Business District Federation (TBDF), Chanin Jitkomut targets all major members becoming the leader in the worldwide lifestyle-appliance market by 2012 after gearing up all members from this year onwards. Boonlert Paovisit, project leader for the textiles and leathergoods division of TBDF, yesterday said that among the factors leading to confidence of TBDFs members are theirs integrated operations in the country - all production bases plus sales and services. Besides, it can manage lower costs in order to market reasonably priced products because the members of TBDF are fully conversant with production costs. This means they can choose the lowest raw-material costs from the FTAs advantages, said Boonlert, who is also director of TBDFs FTA sensitive issue. Apart from Thailand, TBDF plans to cooperate with international organizations in seven countries: Italy, United State of America, China, Pakistan, India, Bangladesh and Russia.
"I used to be president of Asian Connect's operations in Myanmar. We took many months to push Thais brands to become the market leader, with a 25-per-cent share in that country. Although there are many local and international brands in that country such as Star, Crusher, MYA, Step and Ven, we finally achieved the No-1 position. But for Vietnam, we wish to take only three years from 2009 to become the leader in the lifestyle-appliance market," he said. He acknowledged that Vietnam consumers' perception of the Thai brand was one of expensive lifestyle appliances. Moreover, there are many strong brands, which have marketed in Vietnam for a long time. But TBDFs members will boost pre- and after-sales service as theirs strength to compete with other countries.
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